Birgit Wilson

Global Client Leader at Publicis Groupe

Birgit Wilson is a seasoned marketing executive with extensive experience in client leadership and brand strategy across various global agencies. Currently serving as Global Client Leader at Publicis Groupe since February 2024 and previously as Chief Brand Officer at Publicis One Touch, Wilson has a proven track record in driving agency growth, client acquisition, and digital transformation. During tenure at Leo Burnett from 2000 to 2022, Wilson held multiple leadership positions, including Group Client Leader and Senior Vice President, where significant contributions were made to agency revenue growth, brand management, and creative reputation enhancement. Notable accomplishments include guiding digital transformations for major FMCG clients, achieving exceptional annual growth goals, and overseeing the successful launch of high-profile global campaigns. Wilson holds a Bachelor of Science degree in Consumer Science and International Business from the University of Wisconsin-Madison.

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