Sara Baker

Sara (Lefever) Baker is an accomplished creative professional currently serving as VP, Group Creative Director at Publicis Groupe since January 2024. Previously, Sara held the same title at Digitas Health from August 2020 to December 2023 and worked as a Creative Director at W2O Group between September 2018 and August 2020. With a strong background in copy supervision and creative direction at various agencies, including Harrison and Star, where several significant oncology projects were managed, Sara has developed expertise in global concepting and brand launches. Sara's career began with roles at Cline Davis & Mann and other agencies, crafting messaging for notable pharmaceutical products. Academically, Sara earned a BA in English with a focus on creative writing from Rowan University in 2000.