Vimal Devi

Vimal Devi currently serves as Social Lead for the Digital Activation Team at Brainchild Communications Pakistan, overseeing a team responsible for executing and optimizing social media campaigns across platforms such as Meta, TikTok, LinkedIn, and Twitter. Previous experience includes roles as Senior Digital Media Planner at Zong 4G, where campaign strategy and management were key responsibilities, and Media Planner at Brainchild Communications, where Vimal led significant launch campaigns for brands like EFU Life Assurance. Initially, Vimal completed a Management Trainee program that provided foundational skills in media planning and buying. Early career stages included internships at GSK, Engro Energy Limited, and MCB Bank Limited, focusing on marketing, communications, and operational processes. Vimal holds a Bachelor of Business Administration in Marketing from the Institute of Business Administration and completed A Levels in Business/Commerce at Nixor College.