Rahwa Tesfai

Rahwa Tesfai is an experienced analytics professional currently serving as an Adobe Analytics Analyst at Publix Super Markets, managing the End-to-End Analytics Implementation Process for Publix.com and RxPublix since October 2023. Prior to this role, Rahwa held multiple positions at Beyondsoft from May 2018 to October 2023, ultimately advancing to Associate Analytics Implementation Manager and Senior Web Analytics Analyst. Rahwa's extensive experience also includes a tenure at American Airlines from October 2008 to May 2018, where responsibilities spanned various roles including Digital Analytics Analyst and International Sales Analyst, focusing on analytics and systems development. Earlier career experiences include an Analyst position at Deutsche Bank from January 2006 to October 2007, managing budget reporting and stakeholder communication. Academic credentials include a Bachelor of Business Administration and Marketing from Spalding University, earned between 2001 and 2004.