Elvin Noriega

Director of Experimentation at Pulso

Elvin Noriega has a diverse work experience, starting with their most recent role as the Director of Experimentation at Pulso, a nonprofit media start-up focused on sharing stories by and for Latinos. In this role, Elvin leads the design, building, and execution of experiments using lean startup methodologies across various platforms. Elvin collects and analyzes data to draw actionable insights for the organization. Prior to this, Elvin served as the Lead and Experimenter at Pulso, where they performed similar tasks and developed new revenue strategies. Their previous role as a Facebook Ads Associate at Pulso saw him creating and optimizing Facebook ads using A/B testing methods.

Before their time at Pulso, Elvin worked as the Marketing Manager at WOW Auction & Estate Sales, where they executed marketing strategies that resulted in improved customer retention, increased consignors, and more buyers. Elvin also contributed to the company's website using various software tools. As the Marketing Coordinator at GrantWatch.com, Elvin managed Facebook and Google Ads and created content for the company and its ventures. Additionally, Elvin held a role as a Key Holder/SM Content Editor at Uniform Destination and served as a Tour Assistant and Communication & Social Media Intern at Yoga Gangsters.

Elvin Noriega attended Florida Gulf Coast University from 2014 to 2019, where they pursued a Bachelor of Science (BS) degree in Marketing.

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Timeline

  • Director of Experimentation

    December, 2022 - present

  • Lead Experimenter

    December, 2021

  • Experimenter

    December, 2020

  • Facebook Ads Associate

    December, 2019