Medhi Benmamar

Medhi Benmamar serves as the Global Lead Creative Projects for Teamsport at PUMA Group since March 2025, contributing to the brand's efforts ahead of the 2026 FIFA World Cup. Previously, Benmamar held the position of Sr Manager, Global Cross-Category Marketing at ASICS Corporation from October 2021 to March 2025, where responsibilities included leading global campaign concepts that reinforced the brand’s ethos and drove sales growth. Benmamar also directed EMEA Digital/Content Marketing at ASICS EMEA from November 2017 to October 2021, facilitating digital marketing strategies and accelerating trail running growth. Earlier experiences include leading brand communication strategies at C&A, directing global creative services at Carlsberg Breweries, and managing content production at Nike. Benmamar's career began in account management at Publicis Groupe and as a market research analyst at Levi Strauss & Co. Benmamar holds multiple degrees, including a Master's in Business Administration and Management from Swansea University and a Magistere in International Marketing from Grenoble IAE.