Pedro Salgado Alvarado

Pedro Salgado Alvarado is an accomplished IT professional with extensive experience in management and infrastructure operations. Currently serving as IT Director at PUMA Group since October 2024, Pedro previously held the position of Country IT Manager for Lacoste in Mexico from February 2019 to August 2024, where responsibilities included maintaining voice and data infrastructure for corporate offices and 55 stores nationwide, as well as managing CAPEX and OPEX. Prior to Lacoste, Pedro worked for Dufry Group as Country IT Manager for Mexico from April 2012 to January 2019, overseeing similar operational responsibilities for 70 stores. Earlier career roles included Project Manager at Pearson, where Pedro developed solutions for the Mexico-Central America-Caribbean region, and Senior Project Leader at Blockbuster, focusing on website re-engineering. Pedro holds multiple diplomas and a degree in Electronics, Digital Systems, and Computers from Universidad Autónoma Metropolitana.