Zhanna Hiltscher

Zhanna Hiltscher is a skilled product management professional currently serving as the Senior Product Line Manager for Sportstyle Apparel Select at PUMA Group since September 2024. Previously, Zhanna worked at adidas from April 2020 to September 2024, where roles included Global Product Manager for Fashion Collaborations, leading women's-focused partnerships and managing high-profile collaborations such as AVAVAV and Prada. Early in the career at adidas, Zhanna contributed to the ADICOLOR product range and supported the relaunch of the ADVENTURE men's range. Prior experience at L'Oréal encompassed roles as Brand Manager for Essie Professional & Redken, and Trade Marketing Manager for Lancôme, where Zhanna led successful marketing campaigns and managed extensive trade marketing activations. Zhanna's academic background includes a Master's degree in Marketing from the Higher School of Economics and a Bachelor's degree in International Relations from MGIMO.