Simon Torenbeek

Simon Torenbeek is a seasoned brand manager currently leading the development of Abu Garcia and Berkley at Pure Fishing since March 2019, focusing on new product planning and market strategies in the Predator Fishing sector. Prior experience includes a role as a product marketer at CM.com, where Simon managed the marketing and communication strategies for a telephony portfolio, alongside working with sensas SA on marketing and product development for the Gunki brand. Simon's background also encompasses a graduation internship at Ericsson, where a service design project was undertaken, and various marketing and design positions, including a traineeship in online marketing and graphic design. Academically, Simon graduated from Avans University of Applied Sciences with a degree in Communication and Multimedia Design and studied Industrial Product Design & Development at Saxion University of Applied Sciences.