Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service. It is now one of the fastest growing jewellery brands with over 125 stores in 11 countries. It is the only 'D’ certified World Diamond Mark authorized diamond retailer in the GCC region. 

Pure Gold Jewellers is a recipient of the "Best Service Performance Brand"​ award in the large business category for six years - 2007-2008, 2008-2009, 2009-2010, 2011-2012, 2012-2013 and 2014-2015 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.

The company also topped in the 'Best Customer Service'​ category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for six consecutive years since 2009.

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