Lily Steinbock

Director, Partnerships, PR And Social at Purely Elizabeth

Lily (Steinbock) Laird has a diverse work experience in marketing and communications roles. Lily started their career as a Campus Blogger for Lily'sCampus, where they pitched story ideas and posted weekly articles targeting women at the University of Oregon. Lily then interned as a Marketing Intern at Mylo Jewelry, where they developed creative promotions for advertising campaigns and increased followers on social media platforms.

Lily also worked as a Marketing Intern at Emerald Media Group, where they increased participation at philanthropic events, implemented public relations campaigns, and organized and executed various events.

Lily gained further experience as an Executive Assistant at Jane Owen PR, where they handled scheduling and communication between the CEO and potential clients, assisted with company events, and acted as a liaison between clients and the company. Additionally, they interned at Jane Owen PR, editing press releases, media alerts, and client biographies, and working with databases to create press outreach lists.

Lily then joined Swim Social LLC as a Photographer's Assistant, where they assisted with photo shoots, adjusted lighting, selected proper lenses, and styled clients. Lily eventually progressed to roles as a Junior Account Executive, Account Executive, and Senior Account Executive, working directly with clients on social media strategies, conceptualizing digital campaigns, and managing team members.

Lily's most recent role was at Purely Elizabeth, where they held positions such as Social and Events Manager, Brand Partnerships + Experience Manager, and Director of Marketing Communications. In these roles, they oversaw and managed brand partnerships, developed influencer communities, negotiated contracts, and led event and experiential marketing activations.

Overall, Lily (Steinbock) Laird has a strong background in marketing, with experience in influencer outreach, event planning, social media management, and brand partnerships.

Lily (Steinbock) Laird obtained their Integrative Nutrition Health Coach (INHC) degree from the Institute for Integrative Nutrition in 2019. Prior to that, they earned their Bachelor's Degree in Public Relations from the University of Oregon between 2012 and 2015. Lily completed their high school education, earning a diploma, at Desert Vista High School from 2008 to 2012.

Links

Previous companies

Her Campus at West Chester logo

Timeline

  • Director, Partnerships, PR And Social

    April, 2020 - present

  • Brand Partnerships + Experience Manager

    December, 2019

  • Social and Events Manager

    May, 2018

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