Brian Cohen

Brian Cohen brings more than 25 years of experience in enterprise-level stewardship, general business management, marketing strategy and digital transformation to the teams and clients of PureRED. He has a proven track record of growth as a hands-on entrepreneur, business builder, and team leader across a variety of industry verticals, including a heavy focus on the Retail and Consumer sectors. Most recently, Brian was the CEO of Match Marketing Group, a $100MM PE-Owned North American marketing services organization with 500+ employees across the US and Canada. As part of a 2-year enterprise re-imagination, Brian led the financial turnaround to profitability and stability while simultaneously modernizing Match’s data-driven go-to-market approach, marketplace position, and ultimately its growth trajectory before facilitating the sale of MMG during the Covid-19 pandemic. Prior to Match, Brian held a variety of roles at Catapult Marketing and Epsilon, including President & Managing Director, Chief Operating Officer, Head of Digital Integration, and Head of eCommerce. During Brian’s tenure at Catapult and Epsilon, he worked with a variety of the worlds most recognized consumer and retail brands, including Walmart, Target, Kroger, Family Dollar, Mars, Kellogg’s and ConAgra, to name a few.