Genevieve Barba

Genevieve Barba, PHR, currently serves as the Senior People & Talent Business Partner at Purple Carrot since September 2025. Previously, Genevieve held the position of Director of People Operations at Poplar Homes from July 2023 to May 2025, leading HR for over 600 employees across multiple states and countries, focusing on scalable frameworks for compliance and engagement. Prior experience includes seven years as Human Resources Director at 33 Realty, where Genevieve established and scaled the HR department to support the firm's growth from 30 to 200 employees, emphasizing talent management and organizational culture. Genevieve's foundational experience also comprises roles as Human Resources Manager and Human Resources Generalist. Genevieve holds a degree in Family Social Science from the University of Minnesota.