Genevieve Barba

Genevieve Barba currently serves as the Senior People & Talent Business Partner at Purple Carrot since September 2025. Prior to this role, Genevieve held the position of Director of People Operations at Poplar Homes from July 2023 to May 2025, where responsibilities included remotely leading HR for over 600 employees across 28 states and two countries, with a focus on scalable frameworks promoting compliance, engagement, and growth. Genevieve also spent seven years at 33 Realty as Human Resources Director, where the HR department was established and expanded to support the firm's growth from 30 to 200 employees across three states, achieving a strong company culture and low turnover through effective talent management and engagement strategies. Genevieve's career in human resources also includes roles as Human Resources Manager and Human Resources Generalist. Education was completed at the University of Minnesota.