Keira Krausz

Chief Marketing Officer at Purple

Keira Krausz has a diverse and extensive work experience spanning over several companies. Keira is currently the Chief Marketing Officer at Purple since 2022. Prior to this, they served as the Chief Marketing Officer at HealthPlanOne from 2020 to 2022, where they focused on launching a consumer-facing brand and expanding the company's digital channels.

Krausz also served as a Board Member at Second Nature Brands from 2020 to 2022. Before that, they were the President of the Nutrition Business Unit at Tivity Health from 2019 to 2020. From 2013 to 2019, they held the position of EVP, Chief Marketing Officer at Nutrisystem, Inc.

Earlier in their career, Krausz worked as an Independent Consultant for new business development, primarily focusing on clients across diverse industries from 2012 to 2013. Keira also held various roles at Time Inc. from 2004 to 2012, including Vice President of Marketing for the QSP division.

Prior to their tenure at Time Inc., they worked at Reader's Digest Association from 1999 to 2004, where they held positions such as General Manager, VP of Books & Music Direct Marketing, and Director of Marketing for New Business Development. Keira was also a part of the Vision Team responsible for creating growth strategies for The Reader's Digest Association.

Krausz started their career at Reader's Digest Publications as a Business Manager from 1993 to 1995. Throughout their career, they have demonstrated expertise in marketing, business development, brand building, and team leadership.

Keira Krausz has an MBA in General Management and Marketing from The Tuck School of Business at Dartmouth. The specific start and end years are unknown. Additionally, Keira has pursued education at Cornell University's College of Arts and Sciences, but the degree name and field of study are not specified. Again, the specific start and end years are unknown.


Previous companies

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  • Chief Marketing Officer

    November, 2022 - present

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