Russ MacBeth

Russ Macbeth has extensive experience in data science, analytics, and strategic management. Currently serving as the Director of Testing and Data Science COE at Purple since June 2018, Russ has successfully scaled experimentation initiatives, significantly increasing A/B testing velocity and implementing strategic testing models for sales associates. Previously, as an Analytics Manager at Purple, Russ was instrumental in rebuilding the analytics department, which supported substantial sales growth from $285M to $725M. Prior roles include Business Intelligence Analyst at Jane.com, Product Manager at Domo, and Senior Strategy Consultant at IBM's Chief Analytics Office, where Russ led major investments and compliance projects. Educational qualifications include an MBA from Duke University's Fuqua School of Business and a BS in Management with a Finance emphasis from Brigham Young University.