Elisabeth Woodard

VP, Marketing at Purpose Brand

Elisabeth Woodard is the Vice President of Marketing at Purpose Brand. Elisabeth has over 9 years of experience in marketing and communications, with a focus on strategy, messaging, and implementation across various channels.

Elisabeth has worked with a variety of clients in different industries, including transportation, education, non-profit, regulated industries, and public affairs. Elisabeth has led marketing initiatives for the Chicago Transit Authority, Pace Suburban Bus, Metra Commuter Rail, Federal Aviation Administration, and the Chicago Department of Transportation. In the education sector, they have worked with the USC Shoah Foundation, Hold On To Your Music, The Willesden Project, National Association of Charter School Authorizers, and Rush University. And in the non-profit arena, they have partnered with the American Heart Association, Ladder Up, Safer Foundation, Change IL, Chicago Police Memorial Foundation, Chicagoland Chamber of Commerce, and Leadership Greater Chicago.

Elisabeth has also been responsible for new business development and marketing for Grisko. In this role, they led the company's rebranding effort.

Elisabeth is a strategic and creative thinker who is able to translate complex concepts into clear and actionable plans. Elisabeth is a strong leader who is able to mobilize teams to achieve common goals.

Elisabeth Woodard has an ABJ from The University of Georgia in Advertising and Psychology, as well as a certificate from Loyola University Chicago in their Mini-MBA program.

Their manager is Diane Primo, CEO. They are on a team with Ami Reese - Public Engagement Manager and Senior Account Executive, Deb Dorsey - Director of Public Involvement, and Chynna Mela - Chief Engagement Officer. Lachlan Thomson - Director of Social Media Marketing, Kasey Carlson - Social Media Manager, and Stephen Rynkiewicz - Content Marketing Director report to Elisabeth Woodard.


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