Bo van der Puil

Bo van der Puil, MBA, is a seasoned professional in customer relationship management and loyalty analytics, currently serving as Senior Customer Relationship Management Consultant at PVH Corp. since June 2021, where also holds the interim position of Director CRM Europe for Tommy Hilfiger & Calvin Klein. Prior experience includes roles as a freelance business partner and Senior Consultant at EDM, Retail Analytics and Loyalty Manager at Etos, and independent Senior Consultant under the brand Bo van der Puil - Business Creator. Bo has extensive expertise in advising retailers on CRM, loyalty, and customer-specific marketing strategies, as well as leading various marketing and loyalty programs across multiple organizations. Educational qualifications include an MScBA in Business Analytics and an MBA in Business Administration.