Betsy Lowther

Betsy Lowther is the EVP and Director of Content Strategy at PXP, where Betsy is part of the leadership team responsible for creating differentiated content solutions. Prior to PXP, Betsy held roles such as Global Social Media Lead for Creative & Experience at Accenture, Senior Vice President at Marina Maher Communications, and Social Content Director at BBDO Worldwide. With a BA in History and English, Betsy has a strong background in social media strategy and content development across various industries.