Georgia Alvarez-Witts

Georgia Alvarez-Witts is a seasoned marketing professional with extensive experience in brand management, particularly within the beverage industry. Currently serving as a Senior Brand Manager at PZ Cussons since November 2021, Georgia previously held various roles at Asahi Beverages from April 2012 to November 2021, including Brand Manager for carbonated soft drinks and non-cola soft drinks, and Brand & Category Manager for Schweppes Mineral Water. Georgia's expertise encompasses brand strategy development, campaign execution, customer engagement, and comprehensive consumer and shopper insights management. Prior experience includes positions at Hall & Partners Open Mind and TNS, as well as a strong foundation in research and project management from roles at Research International. Georgia holds a Master's degree in Health Science (Behavioural Science) from the University of Sydney.