Paul Bashford

Paul Bashford is currently the Head of Customer Experience at Qantas Loyalty, where they have pioneered the first Customer Experience team and developed a comprehensive CX strategy. With a background in retail analysis and consulting, Paul has held roles at companies like Verdict Research, Sainsbury's, and Woolworths Group, demonstrating expertise in project management, stakeholder engagement, and strategic thinking. Educated at the University of Surrey, Paul earned a 2:1 (Hons) degree in Retail Management. Their commitment to challenging the status quo has led to significant advancements in customer experience and engagement across various organizations.