CRM Manager

Our Company:

QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures, which provides traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network.

QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and analytics teams, we are successful across several areas in a highly competitive industry.

Data is at the core of what we do at QiH, but our people are at the heart of our success! At QiH, we have created an energetic and target-driven culture and continuously invest in each individual.

The Role

Our CRM team is growing! We’re looking for an ambitious, target-driven, and experienced CRM marketeer to join our team in London. In this role, you will be required to optimise our current CRM campaigns and processes while using your experience to introduce new ideas and identify new opportunities to further improve performance. 

Responsibilities will include campaign management and execution, regular A/B testing, reporting on performance to the wider business, and welcome journey optimisation.

Key Responsibilities

• Supporting the daily oversight of departmental operations and ensuring the prompt completion of tasks, all the while upholding rigorous standards.
• Regularly communicating with external partners to ensure our CRM system (Adobe Campaign Classic) is kept up to date and we’re maximising the efficiency of our campaigns.
• Daily performance tracking of KPIs using Tableau and Adobe.
• Working closely with the Data Team to ensure we have an accurate view of performance and are in a strong position to identify opportunities.
• Identify opportunities to improve user journeys and general engagement and then work with product/design to bring improvements to life.
• Regular reviews of the segmentation model and identification of opportunities to enhance our current offering for customers.
• Regular meetings and training sessions with a small, remote team to ensure their goals are aligned with both yours and the companies.
• Keeping a vigilant eye on industry best practices and competitor trends to guarantee that CRM plans remain pertinent and are executed to the utmost standard.
• Suggesting viable ideas and solutions that propel business performance forward and enhance the customer experience.
• Fostering a data-driven mindset within the team and embracing a rigorous test-and-learn methodology for CRM (such as A/B testing and Control Testing), with a commitment to capturing all insights to enhance future marketing campaigns.
• Guaranteeing that all CRM activities comply with regulatory standards in all domains and regions, all the while retaining a thorough understanding of licensing frameworks.
• Developing a predictor/free-to-play style game to maximise customer engagement and generate new leads.
• Keeping up to date with the sporting calendar so we can focus on delivering relevant, event-driven campaigns.

About You:

Must have experience and technical skills:

• Experience working in CRM or marketing-related roles.
• Experience monetising a large database of email addresses and phone numbers.
• Working in a target-driven, revenue-driving business
• Knowledge and experience using a CRM platform (e.g. Adobe Campaign / Optimove).

Soft skills

• Demonstrate the ability to lead, motivate, and organise a team, taking responsibility for their day-to-day management.
• Experience dealing with multiple demands and adapting to changing requirements at short notice within a busy department and business environment.
• Working to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.
• Interact with a range of different departments and build strong cross-departmental relationships.
• Make sound, logical decisions and have the drive to see projects through to completion.
• Commercially minded, data literate with strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.

Nice to haves

• Experience working in the gaming industry.
• A passion for sport.
• Experience working with a ‘free to play’ game.

What You’ll Get

• Competitive Basic Salary + Bonus.
• Hybrid working, 3 days in the office.
• Private Health Care.
• Happy Hour & Team events, including an international annual conference.
• Ongoing training, development, and certifications.
• Soft skills training with a professional consulting company.
• International travel opportunities.

What’s the next step?

Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.

If you like the sound of what we're all about at QiH and want to join a team where you can make an impact, please apply or contact us at careers@qih-group.com.