Geoff Potter

Geoff Potter has over 40 years’ experience as a senior practitioner in Corporate Communications, both in-house and consultancy, including 23 years directing worldwide communications for Glaxo/GSK.

He is currently Chairman of Avebury Public Relations Ltd and an associate with Meritus Consultants after having served as a senior partner with the international consultancy Instinctif Partners from 2007 to 2019.

Clients served as a consultant include the Medicines and Healthcare products Regulatory Agency (MHRA); Imperial College, London; Brunel University London; Imperial College Healthcare NHS Trust; Quadram Institute; Rio Tinto plc; Ranbaxy Laboratories Ltd.; Novartis; Banco Santander and Smith and Nephew plc.

Geoff was a lay member of Council at the University of Leeds from 2011 to 2020 and is chairman of the Ryedale Festival in North Yorkshire . He is a former member of Council of the School of Pharmacy, University of London (now part of UCL) and a former trustee of Opera North and the Royal Institution of Great Britain.

A Fellow of the Chartered Institute of Public Relations, Geoff is a first class honours graduate in Political Theory and Institutions from the University of Sheffield.


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Quadram Institute

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An interdisciplinary institute to maximise the unique cluster of academic excellence and clinical expertise at the Norwich Research Park


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