Franni S.

Franni S. is an experienced professional in measurement strategy and analytics, currently serving as the Global Senior Lead, Measurement Strategy at Quantcast since April 2021. Franni S. co-founded FanData Analytics in 2014, providing consulting services focused on market and media research and managing analytics reporting for major spirits brands. Previous roles include Director of Client Success at Marketing Evolution, Director of Strategic Account Analytics at Conversant, and Sr. Marketing Insights & Analytics Manager at Microsoft, where Franni S. facilitated significant revenue growth and client satisfaction through data-driven insights. Franni S. also held positions at Symphony Advanced Media, L'Oreal, and The NPD Group, demonstrating a strong background in business analysis and client development. Educational qualifications include a BS in Economics from Cornell University.