Tanu Kaushik

Senior Product Marketing Manager (global) at Quantium

Tanu Kaushik has a diverse work experience in marketing and product management roles. They currently work as a Senior Product Marketing Manager at Quantium, where they drive go-to-market strategies and collaboration for the retail data product portfolio. They have been involved in various key projects, including relaunching the company's flagship retail analytics product and expanding into new markets. Tanu's responsibilities at Quantium also encompass user journey mapping, sales enablement, content marketing, and social media management, among other areas. They also support the Quantium Women's network and other diversity and inclusion initiatives.

Before joining Quantium, Tanu worked as a Strategic Marketing Consultant as a self-employed professional. In this role, they provided strategic marketing services to clients.

Prior to that, Tanu held the position of Brand Marketing Manager - APAC at WorldRemit. They were responsible for launching marketing campaigns and driving awareness and transactions in the APAC region. They successfully executed various campaigns, including one aimed at capturing attention in a new market and another focused on driving transactions during festivals.

Tanu also worked at Morningstar as a Product Marketing Manager, where they led the integration of AdviserLogic into Morningstar's product suite for the Australian market. They developed value propositions, messaging, and sales enablement strategies for the partnership.

Additionally, Tanu has experience as a Product Marketing Manager at SiteMinder and as a Brand and Product Marketing Lead at Intuit. They also worked as a Senior Manager - Brand Marketing & Consumer Insights at BlueStone.com, where they were responsible for brand development, collection marketing, and consumer insights.

Earlier in their career, Tanu worked as a Senior Brand Manager at Axis Bank, overseeing marketing initiatives for various savings account products, and as an Assistant Brand Manager at SC Johnson, where they managed the brand's performance and executed product campaigns.

Overall, Tanu Kaushik has a strong background in marketing and product management, with a focus on driving brand awareness, launching campaigns, and collaborating with cross-functional teams.

Tanu Kaushik attended Apeejay School Pitampura from 1991 to 1999, and Delhi Public School - R.K. Puram from 1999 to 2003. After completing high school, Tanu enrolled in Thapar Institute of Engineering & Technology, where they pursued a degree in Engineering with a focus on Electrical from 2003 to 2007. Following that, Tanu joined the Faculty of Management Studies - University of Delhi for an MBA in Marketing, which they completed from 2007 to 2009.

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Timeline

  • Senior Product Marketing Manager (global)

    May, 2022 - present

  • Senior Product Marketing Manager

    March, 2021

  • Product Marketing Manager

    November, 2020

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