Monika Rogers

Monika Rogers is a serial entrepreneur who has led multiple marketing research start-ups. Most recently, Monika was Co-Founder and CEO of Digsite. a SaaS Market Research Platform that pioneered agile qualitative research. Digsite helped leading brands including Sub-Zero, American Family Insurance and Hormel Foods to conduct rapid, iterative consumer learning. Monika previously held positions in Market Research at General Mills and Pillsbury where she oversaw the development of new methods and best practices. She also was Director of the A.C. Nielsen Center for Marketing Research at the University of Wisconsin, where led an industry advisory board and taught graduate and executive education courses in Market Research and New Product Development. Monika holds a master’s degree in Marketing from UW-Madison as well as a B.S. in Business from University of Arizona. Both a Boston Marathon finisher and Wisconsin Ironman finisher, Monika loves a good challenge.