Sarah McLaughlin (nee Todd)

Sarah McLaughlin (nee Todd) has a comprehensive work experience spanning various industries and roles. Sarah is currently serving as the Vice President of Growth and Marketing at Krucial, where they are responsible for developing and implementing a global strategic marketing plan to enhance the company's reputation and brand recognition. Prior to this role, Sarah was the Head of Marketing at Krucial, where they successfully delivered impactful marketing campaigns and set departmental goals to achieve lead generation targets.

Sarah also serves as the Chair of the Gender Diversity Workstream for Scotland's Digital Economy Skills Group at Skills Development Scotland. This role aligns with their belief in the value of diverse perspectives in building successful organizations.

Before joining Krucial, Sarah worked as the Global Marketing Manager and EMEA Marketing Manager at Evotix, where they managed targeted marketing activities and delivered ROI through inbound leads. Sarah also gained valuable experience at PwC, where they were responsible for positioning the company in the Scottish market and converting market profile into revenue through strategic campaigns and tactics.

Sarah's early career included roles at Glasgow Caledonian University, Contently-Managed, Tesco Bank, and National Australia Bank, where they developed skills in marketing strategy, data analysis, and stakeholder management.

Overall, Sarah McLaughlin (nee Todd) brings a wealth of experience in marketing and strategic leadership to their current role at Krucial, along with a commitment to promoting gender diversity in the workplace.

Sarah McLaughlin (nee Todd) began their education journey in 2002 at the University of Strathclyde, where they pursued a degree in Marketing. Sarah successfully completed their undergraduate studies in 2006 and graduated with First Class Honors.

In 2004, Sarah briefly studied at Hong Kong Baptist University, focusing on International Marketing. Sarah completed their Bachelor of Arts degree in 2005.

To further enhance their professional skills and knowledge, Sarah obtained a Professional Diploma in Digital Marketing from the Digital Marketing Institute in August 2021.

Therefore, Sarah McLaughlin (nee Todd) holds a 1st Class (Hons) degree in Marketing from the University of Strathclyde, a Bachelor of Arts degree in International Marketing from Hong Kong Baptist University, and a Professional Diploma in Digital Marketing from the Digital Marketing Institute.