Celena Yu

Celena Yu has a diverse work experience in the retail industry. Celena started their career as an Assistant Merchant at Farallon Brands in 2012 and later became a Merchandiser, leading a merchandise team and working with retail partners such as Target and Nordstrom. In 2015, they joined Shoe Palace as a Lead Buyer, responsible for managing the footwear buying team and exceeding financial targets. In 2018, Celena joined the Zappos Family of Companies, initially as a Manager, Buying, and later as the Director of Merchandising, where they contributed to the company's growth and secured new consumer bases. Most recently, Celena worked at Rookie USA as the Director of Merchandising and Implementation, launching the retailer in the US market and partnering with Nike Inc. and Haddad. Celena is currently the Director of Merchandising and Implementation at Rack Room Shoes.

Celena Yu attended UC San Diego from 2007 to 2011, earning a Bachelor of Science (B.S.) degree in Biology, General.