George Lee

George Lee is an experienced retail professional with a strong background in strategy and operations within the bicycle retail industry. Currently serving as the Retail Strategy & Operations Director at Conte's Bike Shop since July 2020, George leads operations for over 20 locations, focusing on building a leading retail business on the East Coast. Prior to this, George held various roles at Specialized Bicycle Components from August 2011 to June 2020, including Global Retail Operations Manager and Global Program Manager for Rider First Retail, where responsibilities encompassed managing teams, budget oversight, and crafting retail experiences. George’s earlier experience includes significant roles at Evans Cycles, progressing from Store Manager to Head of Retail Operations, and developing training programs that enhanced staff capabilities and operational efficiency. Educational background includes a GNVQ Level 4 in Training and Development Coordination from Hawk Training.