Florencia Rodriguez Digiorgio

Florencia Rodriguez Digiorgio is an accomplished marketing professional with extensive experience in creative services and project management. Currently serving as Sr PM Creative Services and Marketing Business Partner at Radisson Hotel Group since September 2020, Florencia is responsible for overseeing global marketing, including B2C, B2B, and loyalty initiatives. Previous roles include Business Director at FLIRT, Senior Account Supervisor at Grupo BBDO & Proximity, and Senior Account Supervisor at DDB Spain, focusing on global communication campaigns and strategic management. Florencia has a strong educational background, including an MBA from thePower, and postgraduate studies in strategy and communication from IESE Business School and Universidad Ramón Llull.