Antonella Foti

Head Of Product Experience at Raketech

Antonella Foti has a diverse and extensive work experience in various roles related to digital marketing, product management, and e-commerce. Antonella is currently working as a Head of Product Experience at Raketech, where they oversee a global product portfolio and leads efforts to enhance user experience and drive conversions. Antonella manages a team of professionals and established the UX and CRO functions at the company.

Prior to their current role, Antonella worked at Open-Xchange as a Digital Director and Product Marketing Manager. Antonella also had significant experience at TalkTalk, where they served as a Product Manager, Digital Trading and Partnerships Manager, and E-Commerce Product Manager. Antonella played a crucial role in the development and monetization of TalkTalk's digital platforms and managed partnerships with external digital partners.

Antonella has also worked as an E-commerce Sales and Marketing Manager at Japan Centre, where they were responsible for the digital marketing plan and e-commerce operations. Antonella initiated strategies to increase the average basket value and executed various digital marketing campaigns.

Before that, they worked as an Online Marketing Manager at CK MORGAN LIMITED and as a Digital Marketing Manager at SiteVisibility. Antonella started their career at QS, a leading network for top careers and education, where they held positions as a PPC and Social Media Marketing Manager and an Online Marketing Executive. At QS, they created and implemented online marketing campaigns, managed PPC teams, and developed social media strategies.

Antonella began their career as a Marketing and Sales Executive at XTM International and later worked as a Freelance Marketing Consultant and Marketing Executive at Sundrica, where they organized the company, optimized production, and defined sales targets.

Throughout their career, Antonella has demonstrated their expertise in digital marketing, product management, e-commerce, and team management. Antonella has experience in various industries and is skilled in creating and implementing marketing strategies to drive business growth.

Antonella Foti has a diverse educational background. Antonella attended the London School of Marketing in 2010-2011, where they studied Digital Marketing. Prior to that, they obtained a degree in Economics from the Università degli Studi di Bari from 2000 to 2004. Antonella also completed their secondary education at liceo scientifico from 1995 to 2000. In addition to their academic achievements, Antonella has obtained several certifications, including UX UI - User Experience Design from General Assembly, HubSpot Marketing Software Certification from HubSpot, Agile Project Management Principles from Lynda.com, and SMA certification from Scrum Doctor.

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