Makoto Arima

Makoto Arima currently serves as the CRO, President, Media and Sports, and Senior Director of Marketing and Technology at Rakuten. Makoto has also held executive positions at AdRoll and Google, where they were responsible for country management and directorial duties, respectively. Prior to that, Arima worked at Yahoo! JAPAN, where they successfully started up the company from scratch and led it to profitability. Arima has a proven track record in successfully starting up and growing companies in the tech industry. Makoto is a thought leader in the field of marketing and technology, and their experience and expertise have helped Rakuten become one of the leading companies in the e-commerce space.

Makoto Arima completed a Bachelor of Applied Science (B.A.Sc.) in Organic Chemistry at Kyoto University. Prior to that, they attended Sumiyoshi High School.

They are on a team with Hiroshi Takasawa - President, Investment & Incubation Company, Yasufumi Hirai - Chief Information Officer & Chief Information Security Officer, and Masatada Kobayashi - Chief Well-Being Officer. Makoto Arima reports to Hiroshi Mikitani, Chairman, President and CEO.