Vice President Of Marketing

Vice President of Marketing Healthcare Software – 100% REMOTE

RAM Technologies, Inc. offers software and service solutions to health insurance providers to support the administration of Medicare Advantage, Managed Medicaid, and Special Needs Benefit Plans.

We are looking for a full-time Vice President of Marketing.

The Vice President of Marketing leads the overall marketing strategic planning, program development, and execution including branding / rebranding, product promotion, advertising, and market outreach designed to increase brand awareness and raise company profile in RAM’s target market. The successful candidate will translate the overall marketing vision into integrated business plans, tactics and deliverables for the organization and oversee all marketing functions, including market research, communications, and strategic outreach. The VP of Marketing will explore and adopt new channels, methods, and platforms to optimize marketing activities focused on expanding pipeline and sales opportunities with desired prospects.

The corporate office for RAM is officially in Fort Washington, PA, but the company operates as a fully remote business. As such, this position is 100% remote and allows you to live anywhere in the U.S. and work from your home office.

RESPONSIBILITIES of the Vice President of Marketing:

• Leads marketing strategy development and planning to realize marketing and sales departmental goals.

• Communicates marketing strategy and plan to internal and external stakeholders.

• Manages internal and external resources to meet departmental and corporate objectives.

• Develops and oversees processes for development, review and approval of communications materials including collateral, press releases, email blasts, and web site content.

• Devises outreach campaigns and promotional tactics to increase the sales pipeline with desired and qualified prospects. 

• Researches target customers and identifies effective marketing channels to promote brand (technology & services).

• Develops budgets, resources, and teams to execute short-term and long-term marketing plans and activities.

• Designs and evaluates internal marketing metrics to determine the effectiveness of campaign strategy and execution

REQUIREMENTS of the Vice President of Marketing:

• Bachelor’s degree in marketing, advertising or equivalent with 5-10 years of experience leading marketing departments.

• Experience marketing in the healthcare payer segment preferably with Medicare Advantage and Managed Medicaid.

• Exceptional interpersonal, listening, written and oral communication abilities are a must.

• Proficient with MS Word, MS PowerPoint, MS Excel, and WordPress.

This Vice President of Marketing position offers a competitive salary along with a benefits package that includes: Medical, Dental, 401(k) with match, Life, STD, LTD, 5 weeks PTO, and 10 paid Holidays.

To apply for this position, submit your resume.