Eduardo Meireles

Ai-powered Media Performance Coordinator at RankMyApp

Eduardo Meireles has held a variety of roles in the digital marketing and media industry since 2007. Eduardo began their career as a Media Planner Trainee at CASIO Brasil in 2007. In 2010, they became a Product Owner (SMB) at Experian, where they developed SMB offers and products to sell online by ecommerce platform. In 2013, they took on the role of Head of Media at GC Digital, where they developed strategies for social media intelligence collection, processing, analysis, and dissemination. In 2015, they became a BI Coordinator at Accenture, where they researched and analyzed methodologies, tools, techniques, and procedures to improve websites performance and open source data collection. In 2017, they became Head of Digital at VegaSite, where they had operational and strategic responsibility for the departments Marketing, E-commerce, Digital Press Relations and Customer Service Support. In 2019, they became a Digital Acquisition Coordinator at Greenpeace Brasil, where they developed strategies for the digital channel and identified priorities, goals, target audiences and implementation plans. In 2020, they became a Digital Marketing Coordinator at Gc Digital, where they kept up-to-date with the latest trends and best practices in the industry. Most recently, in 2021, they became a Media Performance Coordinator at RankMyAPP, where they perform performance and data analysis of metrics to reach the client's objectives and KPIs.

Eduardo Meireles has an extensive education history. In 2005, they obtained an Associate's degree in Comunicação Organizacional e Negócio from Universidade Anhembi Morumbi. Eduardo then went on to receive a Bachelor's degree in Publicity and Advertising from the same institution in 2008. In 2010, they earned a Master's degree in Marketing from BSP - Business School São Paulo. From 2013 to 2014, Eduardo attended Dublin Business School, where they obtained a Diploma of Business Administration. In 2020, they completed an Executive Education in Gestão de Projetos at FGV - Fundação Getulio Vargas. Currently, Eduardo is enrolled in a program at Digital House Brasil for Desenvolvimento de Aplicativos Android, which is set to end in 2022.

In addition to their formal education, Eduardo has obtained numerous certifications from various institutions. These include a Google Ads Apps Certification from Google, a Yahoo Advanced TV Certification from Yahoo for Business, a MMP Expert Certification from AppsFlyer, and an Inbound Certification from HubSpot.

Links

Previous companies

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Timeline

  • Ai-powered Media Performance Coordinator

    June, 2021 - present

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