Rapala VMC Corp is a Finland-based company engaged in the manufacture and distribution of fishing tackle products. The Company's activities are divided into three business segments: Group Fishing Products, providing fishing tackle products, such as Lures and Baits, Fishing Hooks, Fishing Lines and Fishing Accessories, which are manufactured and sourced by the Company under its brands; Other Group Products, including the Company's manufactured and branded products for winter sports, as well as for a range of non-fishing businesses; and Third Party Products, offering fishing products for hunting, outdoor and winter sports, which are not branded by the Company. Furthermore, It operates worldwide through a number of subsidiaries, such as Normark Sport Finland Oy, FLLC Normark, Dynamite Baits Ltd, Rapala France SAS and NC Holdings Inc.

Consumer Goods

Rapala VMC Corp

Lars Ollberg

Jan-Elof Cavander

Enrico Ravenni

David Neill

Jean-Philippe Nicolle

Arto Nygren

Cyrille Viellard

Stanislas De Castelnau

Leadership Team

Sales & Marketing

Finance & Accounting

Operations Management

Product Development

Teams at Rapala VMC Corp

Leadership Team

Sales & Marketing

Finance & Accounting

Operations Management

Product Development