Rapala VMC Corp is a Finland-based company engaged in the manufacture and distribution of fishing tackle products. The Company's activities are divided into three business segments: Group Fishing Products, providing fishing tackle products, such as Lures and Baits, Fishing Hooks, Fishing Lines and Fishing Accessories, which are manufactured and sourced by the Company under its brands; Other Group Products, including the Company's manufactured and branded products for winter sports, as well as for a range of non-fishing businesses; and Third Party Products, offering fishing products for hunting, outdoor and winter sports, which are not branded by the Company. Furthermore, It operates worldwide through a number of subsidiaries, such as Normark Sport Finland Oy, FLLC Normark, Dynamite Baits Ltd, Rapala France SAS and NC Holdings Inc.

Consumer Goods

Rapala VMC Corp

Lars Ollberg

Daryl Schindler

Andrew Hoffarth

Miikka Tarna

Enrico Ravenni

David Neill

Jean-Philippe Nicolle

Arto Nygren

Cyrille Viellard

Stanislas De Castelnau

Leadership Team

Sales & Marketing

Finance & Accounting

Operations Management

Product Development

Teams at Rapala VMC Corp

Leadership Team

Sales & Marketing

Finance & Accounting

Operations Management

Product Development