Jean-Baptiste François has extensive work experience in various roles and industries. Jean-Baptiste has worked as the Director of Marketing and Presales at RATIONAL AG since 2018. Prior to that, they were a Lecturer in Web-Marketing, Marketing, and Marketing Automation at ISTA - ESGM and Alsace University since 2013. Jean-Baptiste also co-founded a digital transformation agency called KonexUp in 2018, where they served as an Associate Founder until 2019. Earlier, they held positions such as Director of Strategy, Development, and Customer Experience at Rothelec (2017-2018), Chief Marketing and Communication Officer at GROUPE WATERAIR (2012-2016), and Director in charge of Sales, Marketing, and After Sales at HM DIFFUSION (2004-2012). Jean-Baptiste has also worked as the Vendor Management and Buying Director at Amazon.fr (2002-2004) and as the Marketing Director at Ooshop (2000-2002) and Prodim (1995-1998). Overall, they possess a diverse background in marketing, sales, strategy, and leadership.
Jean-Baptiste François attended NEOMA Business School from 1989 to 1992, where they completed a Master 2 (M2) degree in Marketing and International Management. In 1991, they also studied Economics and Marketing at Universidad de Valladolid for one year. Prior to their time at NEOMA Business School, they attended Lycée Chateaubriand in Rennes from 1988 to 1989, where they took preparatory classes for Business Schools.
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