Daphne Dodson Ph.D.

SVP Brand Strategy at Razorfish Health

Daphne Dodson, PhD, MBA has a diverse and extensive work experience spanning several roles and industries. Daphne currently holds the position of SVP, Brand Strategy at Razorfish Health since 2022. Prior to this, they worked at Brado as the Senior Vice President, Client Partner and Vice President, Business Design from 2020 to 2022. Before joining Brado, Daphne served as the Executive Director, Consumer Insights & Research at UNC Health Care from 2019 to 2020.

Daphne's work experience also includes founding and managing their own company, Qual-Smart, where they worked as the Managing Partner, Qualitative Research Consultant for over a decade from 2008 to 2019. Daphne focused on designing research studies tailored to individual respondents to extract actionable insights.

Earlier in their career, Daphne held the role of Qualitative Research Director at Ipsos Understanding UnLtd. from 2005 to 2008. During this time, they led qualitative research teams, developed offerings for the pharmaceutical industry, and conducted research for Fortune 100 companies.

Daphne's prior experience includes working in Market Research roles at Bayer Consumer Care and Pfizer in the early 2000s. Daphne founded Dodson Consulting in 1994 and worked as the Principal until 2004.

Overall, Daphne Dodson brings a wealth of experience in brand strategy, client partnership, consumer insights, and qualitative research to their current role at Razorfish Health.

Daphne Dodson, PhD, MBA has obtained a Bachelor of Science (B.S.) degree in Journalism from The University of Kansas. Daphne further pursued their education at the University of Kansas - Graduate School of Business, where they completed a Master of Business Administration (M.B.A.) degree. Daphne then went on to attend Pacifica Graduate Institute, where they earned a Doctorate of Philosophy (PhD).

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