Sofia Alexandra Silva

Manager, Demand Generation & ABM at Reachdesk

Sofia Alexandra Silva has a diverse work experience across various companies. Sofia Alexandra is currently working at Reachdesk as a Manager, Demand Generation since May 2023. Prior to this role, they served as a Senior Demand Generation Associate at the same company from May 2022 to May 2023.

Before joining Reachdesk, Sofia worked at Talkdesk starting from June 2019. Their roles at Talkdesk include Marketing Campaigns Manager from September 2021 to May 2022, Campaigns Specialist from August 2020 to September 2021, and Project Marketing Assistant from May 2020 to August 2020. In addition, they also fulfilled the role of Talent Acquisition Sourcer & Recruiter from June 2019 to May 2020. During their time at Talkdesk, Sofia demonstrated their expertise in planning, managing, and executing integrated demand generation marketing campaigns. Sofia Alexandra worked closely with cross-functional teams and utilized tools like Marketo, Wordpress, Salesforce, JIRA, and Asana to track results and provide regular status reports.

Sofia's previous work experience includes an internship at Lidl Portugal, where they served as an HR Summer Intern from July 2018 to September 2018.

Overall, Sofia Alexandra Silva has gained valuable experience in demand generation, marketing campaigns, project management, talent acquisition, and HR throughout their professional journey.

Sofia Alexandra Silva's education history includes a variety of academic and professional qualifications. Sofia Alexandra completed their Executive Master in Marketing Management at INDEG-ISCTE Executive Education from 2020 to 2021. Prior to that, they obtained a Master's degree in Human Resources and Organizational Consultancy from ISCTE Business School, which they pursued from 2018 to 2020. Sofia also participated in an exchange semester at Leiden University in 2017-2018. Their undergraduate education was completed at ISCTE - Instituto Universitário de Lisboa, where they earned a Bachelor's degree in Psychology from 2015 to 2018.

In addition to their formal education, Sofia has also obtained several certifications. Sofia Alexandra achieved the "Digital Copywriting 360°" certification from EDIT. - Disruptive Digital Education in January 2023. Furthermore, they obtained the "Certified Digital Marketing Professional" certification from the Digital Marketing Institute in April 2022. Sofia has also completed an Intensive German Course for Beginners on Udemy in July 2020 and obtained the "Deutsch Level A1.1" certification from Goethe-Institut e.V. in June 2016. Additionally, they hold certifications in Google Ads Search and Google Ads Display, which they acquired from Google in May 2022.

Links

Previous companies

Talkdesk logo

Timeline

  • Manager, Demand Generation & ABM

    May 1, 2023 - present

  • Senior Demand Generation Associate

    May, 2022

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