Holly Firfer

Vice President of Programming & Development / On Air Host & Correspondent at ReachTV

Holly Firfer has a diverse and extensive work experience in the media industry. Holly is currently Vice President of Programming & Development and On Air Host & Correspondent at ReachTV, where they curate and creates original programming for a network with a large viewership. Prior to this, they worked at CNN as a Correspondent for over a decade, covering various news topics on multiple platforms. Holly was also the first full-time on-air talent for CNN Airport Network, CNN Accent Health, and GSTV. Before joining CNN, Holly worked as an On Air Host at Atlanta & Company/WXIA 11Alive/NBC, where they produced lifestyle segments and represented the NBC brand. Holly also has experience in radio as an On Air Personality at CBS Radio, where they co-created a morning show. Holly's career in media started at CNN, where they worked as a Correspondent and Anchor, developing and producing enterprise stories, covering breaking news, and hosting shows. Their ability to adapt to different types of news coverage, from breaking news to lifestyle features, has been evident throughout their career.

Holly Firfer obtained a Bachelor's degree from Northwestern University in the field of Radio- TV- Film. No specific start year or end year has been provided for their education at this institution.

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  • Vice President of Programming & Development / On Air Host & Correspondent

    July, 2021 - present

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