Ron Barasch

Chief Marketing Officer at RealBlocks

Ron Barasch has a vast and diverse work experience. Ron is currently serving as the Chief Marketing Officer at RealBlocks. Prior to that, from 2020 to 2023, they worked as the Head of Demand Generation at Addepar, a leading fintech company with assets under management over $4 trillion.

Before joining Addepar, from 2017 to 2020, Ron worked at Envestnet | Yodlee as the Vice President of Marketing and Demand Gen. Ron was responsible for creating and executing digital marketing and demand generation strategies. Ron also held the position of Senior Director of Marketing and Demand Gen at Envestnet | Yodlee from 2012 to 2017, where they played a crucial role in designing infrastructure and processes to support revenue goals.

Prior to their time at Envestnet | Yodlee, Ron worked as a Brand Strategy Consultant at Crawford Communications Group, where they provided brand strategy and implementation project management to the Senior Brand Strategy team at Symantec. Ron also worked as a Co-Founder at Logic Companies from 2006 to 2011.

Ron has extensive experience in the financial industry, having served as the Vice President of Marketing at H&R Block/Option One Mortgage from 2005 to 2006 and as the Vice President and Director of Marketing at Impac Mortgage Holdings, Inc. from 2003 to 2005. In these roles, they managed teams and led various marketing initiatives to drive business growth.

Earlier in their career, Ron worked at Visa International as the Director of Global Brand Management from 1996 to 2001, where they were responsible for the management of the Visa global brand strategy and positioning. Ron also worked as a Global Account Director at Citron Haligman Bedecarre and as an Account Supervisor at Grey Advertising.

Throughout their career, Ron has demonstrated expertise in marketing strategy, demand generation, brand management, and team leadership.

Ron Barasch has studied Sociology and Psychology at UCLA. Ron has also obtained an Associate of Arts (AA) degree in Social and Behavioral Sciences from Saddleback College. Additionally, they have a certification in Advanced Advertising Studies from the American Association of Advertising Agencies. No specific details about the dates of completion or specific achievements in these educational endeavors are provided.

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Timeline

  • Chief Marketing Officer

    April, 2023 - present

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