Edward Smith

Edward Smith has a diverse work experience spanning multiple industries. Edward started their career at AIG as an Associate Business Analyst, where they analyzed call volume and managed staff to enhance customer service. After that, they joined Hastings Entertainment Inc., where they quickly rose to the position of Manager of Inventory and Analysis. In this role, they reduced inventory variance, optimized Amazon pricing, and trained multiple departments in various skills.

Edward then moved on to RealSelf, where they held several positions over the years. As a Senior Business Analyst, they streamlined revenue reporting and increased marketing channel efficiency. Edward later became an Analytics Engineering Manager and successfully resolved conflicts between analytics engineers and analysts while optimizing the data warehouse. Edward also served as a Lead Data Scientist and Revenue Operations Manager during their tenure at RealSelf.

In their most recent role at RealSelf, Edward is the Director of Revenue and Data Operations. Edward has implemented various strategies and initiatives, such as increasing sales meetings, reducing SLAs, and coaching individuals into lead positions. Overall, Edward has a strong track record of enhancing operational efficiency and driving growth in revenue and data operations.

Edward Smith earned a Bachelor of Arts (B.A.) degree in English Language and Literature, General from West Texas A&M University in the years 2003 to 2007. Edward then pursued a Masters of Data Science degree at Southern Methodist University from 2015 to 2017, specializing in predictive modeling and machine learning. Additionally, Edward obtained various certifications, including Introduction to Search Engine Optimization from Coursera Course Certificates, SAS Base Programming from SAS, and Tableau Desktop 9 Qualified Associate from Tableau Software. Edward also completed several courses in data science, data visualization, and Python programming from institutions such as Dataquest.io and DataCamp.