Kelcy Heringer

Kelcy Heringer has over a decade of experience in product marketing and management, with a focus on skincare. Kelcy is currently the VP of B2B Marketing at RealSelf, but they have also held positions at Allergan and Bausch Health Companies Inc.

At Allergan, Kelcy was a GTM Product Marketing Consultant and was responsible for growing online sales by 44%. Kelcy also managed sales and marketing programs for top affiliates, including Skinstore.com, Drugstore.com, and SkinCareRx.com. In addition, Kelcy oversaw formulations, packaging, advertising, supply chain, regulatory claims, forecasting, sales force education, and direct to physician sell through tactics for the Kinerase Skincare line.

Before Allergan, Kelcy was the Product Manager for Valeant Kinerase Skincare at Bausch Health Companies Inc. In this role, they managed relationships with top retailers, such as Sephora, Nordstrom, and Ulta. Kelcy also launched Valeant’s first direct response TV ad campaign, which included a breakeven model, shoot organization, telemarketing set-up, micro-site creation, and fulfillment establishment.

Kelcy Heringer completed a BA in Finance at the University of Portland.

Their manager is Hailey Sullivan, Chief Marketing Officer. Kelcy Heringer works with and Meghan Reynolds - Director of Marketing Channels.