Realytics
Ksenia Tselmin is an experienced marketing professional currently serving as the Head of Growth at Realytics since April 2017, where expertise lies in AI-driven competitive intelligence and market research for B2C businesses. Prior to this role, Ksenia worked at Yandex from July 2009 to August 2015, starting as an Account Manager and advancing to Senior Marketing Manager, focusing on the promotion of commercial products across Europe, Turkey, and China while coordinating cross-functional teams. Ksenia's earlier experience includes serving as a Web Project Manager at Expedition, overseeing web project coordination and content management. Ksenia holds a Master's degree in Economics, specializing in Marketing Management, from Moscow State University, and a Bachelor's degree in Economics from Lomonosov Moscow State University.
This person is not in any teams
This person is not in any offices
Realytics
At Realytics, we are redefining how Consumer & Retail industries harness data, powered by cutting-edge AI and consumer insights. Our mission is to drive significant transformation across global and domestic markets through our AI-driven Consumer Analytics Platform. We combine sophisticated data signals—ranging from Market Share Analysis, Competitive Benchmarking, Customer Experience Metrics, Location Analytics, Foot Traffic Insights, Operational Performance, to Pricing Strategy—to empower brands with actionable insights for revenue growth and cost efficiency. Leveraging the latest advancements in Generative AI, our proprietary technology, Realytics InsightsGPT, processes hundreds of millions of customer reviews in hours—delivering insights that are up to 10 times more granular and come at a fraction of traditional analytics solutions. Realytics has built a scalable SaaS platform designed to rapidly adapt to the unique challenges of consumer and retail sectors globally. We have industry-specific modules to address sector-specific needs—covering cafes, restaurants, beauty & cosmetics, food & beverages, clothing & accessories, groceries, pet supplies, apparel, banking, and more, in both online and offline environments. Empowering Consumer & Retail Businesses Globally: 1. Elevate Customer Experience: Delivering constant insights to refine CX across domestic and international operations. 2. Drive Revenue Growth: Identifying and capitalizing on revenue opportunities effectively. 3. Stay Competitive: Continuously tracking market shifts and competitor benchmarks. 4. Optimize Costs: Conducting real-time store assessments based on sales performance and market potential. Our Key Differentiators: • Presence across 200+ Countries • Advanced Location Matching, Brand De-duplication, Consumer Profiling, and Taxonomy Analysis