Lydia Hawkridge

Lydia Hawkridge is a seasoned professional with extensive experience in strategy, product management, and customer experience within the retail sector. Currently serving as the Head of Strategy & Implementation at Red Ant since November 2017, Lydia leads a team focused on the development of RetailOS®, a leading platform in retail technology. Previous roles at Red Ant include RetailOS Product Manager and Delivery Manager, where Lydia successfully translated user needs into strategic vision and managed diverse teams for high-profile retail projects. Prior experience includes Head of Customer Experience at Pai Skincare, where Lydia enhanced global service delivery, and various pivotal roles at Shoes of Prey, contributing to significant expansions and record sales. Lydia's educational background includes a Bachelor of Arts in Textile Design for Fashion from The Manchester Metropolitan University.