Artur Santos

Artur Santos currently serves as a Distribution Partner Manager (DPM) at Red Bull since November 2023. Prior experience includes various roles at Bacardi from July 2019 to November 2023, where responsibilities encompassed leading on-trade channel strategies to enhance distribution, negotiating contracts, and improving commercial processes. Artur also held the position of Category Manager at DIA Brasil for a brief tenure in early 2019, focusing on category planning and business plans to boost sales and profitability. Previous to that, an extensive career at Viña Concha y Toro spanned nearly five years, involving the development of dashboards and analyses for commercial intelligence, as well as managing commercial KPIs. Artur began the professional journey at MABE do BRASIL as a Commercial Administration Analyst and completed relevant academic qualifications in Marketing and Advertising from FGV and Universidade Presbiteriana Mackenzie.