James Milnes

James Milnes is a seasoned media executive with extensive experience in content creation and strategy. Currently serving as the Head of Red Bull Media House since March 2011, James leads Red Bull’s media network operations in the UK, overseeing content creation, distribution, and monetisation across various platforms. Previously, as Head of Content at Red Bull UK, James successfully developed the content marketing strategy that established Red Bull as the most shared video brand globally in 2016. James's earlier roles include Development Producer at Whizz Kid Entertainment, where successful commissions included prime-time series for major broadcasters, Producer/Director for RDF Media, and Associate Producer for Endemol Shine UK's Big Brother 3. Educational qualifications include a Mini MBA in Marketing from Marketing Week and a Bachelor of Arts in Economics and Philosophy from the University of York.