Conversion Rate Optimization Manager

Challenges You Will Solve

We are seeking an experienced Conversion Rate Optimization (CRO) Manager to work in our marketing team. An ideal candidate has a track record of leading the strategy and execution of web experimentation roadmaps in a results-driven environment. You have a data-driven attitude, lead with a customer-centric approach, take an analytic approach to problem-solving and have a strong understanding of what data drives impact.

What You'll Do

• Collaborate with Marketing, Engineering, Creative, and Product teams to optimize existing landing pages while ensuring accurate messaging, timing, and capabilities needed to implement the changes.
• Manage all key conversion points within marketing funnel, looking for ways to increase efficiencies
• Manage and optimize digital assets such as landing pages, website calls-to-action (CTAs), and lead generation forms
• Drive continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities
• Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that advise strategies, and uncover areas of opportunity to improve the customer journey
• Present strategies to internal teams based on your findings from the ongoing testing, and analysis of the data.
• Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy.
• Partner with Analytics to establish a clear measurement framework, define critical metrics, track and analyze website performance, and run forecasts.
• Collaborate with the Community Team, PMM team, and SEO Team on SEO initiatives and content opportunities that improve website conversion efficiency.
• Leverage personalization capabilities to create digital experiences aligned to audiences and channels.
• Support defining, developing and, and implementing web optimization and experimentation processes that drive team efficiency.
• Work to increase conversion rates and drive marketing qualified leads to help the business drive revenue.

What You'll Bring

• 3+ years of experience as a Conversion Rate Optimization role or similar
• Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (WordPress), A/B testing tools (VWO), site analytics (Google Analytics 4) and business intelligence tools.
• Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale.
• Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
• Synthesize data and effectively communicate and articulate strategies and plans to a wide variety of audiences.
• Excellent project management and problem-solving skills with the ability to lead multiple projects simultaneously from strategy to execution.
• Ability to adapt and thrive within the fast pace and ambiguity of a growth organization