Emmy Smith

Emmy Smith (Orrico) serves as the Key Account Manager for Amazon at Merrell since March 2025 and has been a Key Account Manager for Digital Specialty at Reebok since May 2016. With a robust background in managing Digital Fashion Specialty accounts, Emmy has held various roles at Reebok, including Global Account Manager and Sales Account Manager, responsible for expanding the eCommerce "Pure-Player" business with a focus on Amazon. Prior experience includes a brief tenure as a Marketing Intern at Agero, Inc. Emmy holds a Bachelor of Arts (B.A.) in Sport Management from the University of Michigan, completed in 2016.