Bakr Dirani

Bakr Dirani has extensive experience in marketing and business management. Bakr currently holds the position of VP of Marketing at REEF since October 2021. Prior to this, they served as the Chief Marketing Officer at iKcon from April 2021 to September 2022. Bakr also has a background in entrepreneurship, having been a Managing Partner at dotarabia.ae since March 2014. Before that, they held the same role at dot.jo from January 2007 to March 2014, where they led a team of 50 employees and managed multiple revenue streams including web development, mobile app development, and social media marketing. Bakr was responsible for creating company strategy, preparing annual business plans, and overseeing budgeting processes.

Bakr Dirani completed their Bachelor of Business Administration (B.B.A.) degree from the University of Nebraska-Lincoln in 2001. Bakr later pursued a Master of Business Administration (MBA) degree at the New York Institute of Technology from 2004 to 2005.