Sofia Bedoya Lira

Sofia Bedoya Lira has a diverse range of work experience in various roles and industries. Sofia most recently worked as the Head of Growth at REF, where they were responsible for overseeing growth initiatives and strategic alliances. Prior to that, they served as the Content & Growth Leader, where they played a pivotal role in developing and executing growth plans and designing a data-based content strategy. Sofia also gained experience as the Content & Media Leader at REF, focusing on content creation and media coordination. Before joining REF, they worked as a Marketing & Recruitment Associate, contributing to the execution of the company's content strategy and supporting growth initiatives. Sofia's early experience includes an internship at UTEC - Universidad de Ingeniería y Tecnología, where they worked on marketing and operations tasks, as well as a role as a Copywriter at Seek Perú, where they created content for various platforms and coordinated digital campaigns. Sofia'swork experience also includes a role as a Tutor at MAB Your Learning Coach. Overall, Sofia has a strong background in marketing, content creation, and business development.

Sofia Bedoya Lira has a Bachelor's degree in International Management from ESC Clermont Business School, which they obtained from 2018 to 2019. Prior to that, they completed a Bachelor's degree in Business Administration from Universidad de Lima from 2016 to 2020. Before their undergraduate studies, Sofia attended San Silvestre School from 2001 to 2014, where they earned a Secondary Education degree with a focus on the International Baccalaureate program.

In addition to their formal education, Sofia has obtained multiple certifications. In 2018, they obtained the TOEFL iBT certification from the Educational Testing Service (ETS), demonstrating their proficiency in English. In 2019, Sofia completed the Advanced Level English Course from Kings Education. Sofia also received certification in The Fundamentals of Digital Marketing from Google in 2019, and in 2023, they obtained certifications in Artificial Intelligence and Business Strategy, Consulting Foundations, Sales Operations, and Google Analytics for Beginners from LinkedIn and Google, respectively.