Liza M. Molinary

VP of Business Development and Marketing at Referrizer

Liza M. Molinary has a diverse work experience in various marketing and brand development roles. Liza M. started their career at Nestle Puerto Rico, where they initially worked as an Assistant Brand Marketing Manager for Nescafe and later became a Consumer Marketing Brand Manager for the chocolate and confectionery category. Liza M. then moved on to FB Foods, a regional start-up, as a Brand Manager responsible for building brand awareness and developing marketing strategies. Liza also worked at Cadbury Schweppes (later known as Dr. Pepper Snapple Group), where they served as a Consumer Marketing Brand Commercial Manager, focusing on expanding the market for the Hispanic beverage brand Clamato.

Liza M. later joined Western Union Financial Services, first as a Marketing Manager responsible for the Caribbean US Diaspora market and later as a Marketing Product Manager for the Consumer division, dedicated to turning around the declining sales and market share of the company's USOB Caribbean business. After that, they worked at Nueva Cocina Foods as a Marketing Director, leading the repositioning and re-launch of the brand nationally.

Currently, Liza is working at Referrizer as the VP of Business Development and Marketing. In this role, they oversee the development and implementation of the company's referral and marketing platform, which aims to provide answers to marketing questions and leverage word of mouth to drive business growth.

Liza M. Molinary has a Bachelor of Arts degree in International Relations from The George Washington University. Additionally, they hold a Master of Business Administration degree in Marketing from the Inter American University of Puerto Rico.

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Timeline

  • VP of Business Development and Marketing

    January 1, 2014 - present